How to choose font for your presentations
When starting off with typography in presentation, there are a few adjustments one should consider.
Read on to find out everything one needs to know about working with Fonts in presentations.
Think about your content
Your font choices should always be driven by the nature of your content, namely:
- Fonts in infographics that are made to educate, inform, or simplify (like reports, statistical infographics, training posters) should be more minimal, with a focus on readability and legibility.
- Fonts in infographics that are made to entertain, engage, or inspire (like promotional flyers, social media marketing) can be more playful, with a focus on style and uniqueness.
The length and structure of the text:
- Fonts for long form copy (like paragraphs or bullet points) should be highly readable
- Fonts for short copy that you want to stand out (like keywords, headers, subheaders) should be stylized and unique
- Fonts for text that must be read at a glance (like chart labels and captions) should be highly legible
Choose a body font that is readable
With so many fonts out there, it can become a time-consuming task to choose the best ones for your slide deck. One way around this is to create a list of standard fonts used in Microsoft PowerPoint globally. Serif fonts or bold Sans Serif fonts work best as as header or highlighter. For longer paragraphs or body copy, Sans Serif fonts are recommended as they improve readability.
Most used standard Windows fonts to try:
add comparative image- Serif vs Sans Serif
Stay away form Scripts and Italics- While scripts, handwriting and novelty typefaces might be pretty, they are often difficult to read. The same is true for italics as any slanting can make readability from a distance more difficult. Avoid them in PowerPoint presentations.
Keeping your content in mind, pick a font to use for the majority of your body text (i.e. paragraphs, bullet points, summaries). This is what your readers will be getting most of their information from, so it should always take priority.
Body fonts should:
- Be highly readable and legible at small sizes
- Be less stylized than header fonts
- Have multiple weights (i.e. regular and bold)
- Never be all caps
There are certain rules to keep in mind when pairing fonts. For any presentation stick to two—max. three—typefaces.
add comparative image- Typeface vs Font
One of the easiest ways to avoid design blunders is to choose fonts from the same font family or typeface. For example, by pairing a Bold weight with a Regular weight from the same family, you’ll achieve just the right amount of contrast. One way to do this is to assign a role to each of the fonts used throughout your presentation. For example, you can use the same font for slide titles, another for body text, a third font for diagram labels and so on.
Font pairings should be high contrast or low contrast
It’s much easier to pair fonts that are either very different, or very similar in overall style.
You could pair a serif header font with a sans-serif body font: add image example
Or even use a single font for a whole infographic. Create contrast with BOLD or italics versions of your font: add image example
Choose fonts with the right personality and Create the right amount of contrast.
Another key to pairing fonts is recognizing that each font has a personality and a mood. Don’t make the mistake of pairing fonts that simply aren’t meant to go together or don’t match the visual theme of your slide deck. Avoid similar-looking fonts. A key characteristic of any good design is contrast. One way to achieve this is to ensure there is enough difference in point size between your titles, sub-headers and body text. Another way is to vary the weight (or boldness) of the different fonts used. A third way is to combine a serif font with a sans serif or a distinct font with a more neutral one. While fonts from the same family are meant to be used together, combining similar-looking fonts from different families can fail to achieve the right kind of contrast. If you want to understand why, think of how you’d look if you wore a navy-blue blazer with royal blue pants—terrible combination!
Create visual hierarchy by varying size and weight
Depending on however your slides are going to be conferred, the general rule for presentation content is the bigger the better.
Audience members sitting at the back of the room won’t appreciate having to squint at the 12pt text, and they’re less likely to remember your message. Placing text on a slide may seem like a simple task, but it involves several important design choices that will affect the way your viewers perceive and process your message. For starters, make sure to use uppercase letters for short titles and not complete sentences, as this makes them harder to read. Use text with a point size no smaller than 30. For larger venues, such as a conference, there are presenters who use text as big as 72 to 120 points
Avoid All Caps
All caps in shows have an equivalent impact as all caps in an email.
It feels like you are yelling at the audience. All caps can also be difficult to read if there are more than a couple of words on the screen. Use all caps as sparingly as possible.
Last however not least, a friendly suggestion instead of a rule: apply combining fonts on your own, once there’s not cash or your boss’ smart opinion riding on the project. like any talent, turning into competent involves tons of trial-and-error. And like most artistic endeavors, the art of pairing fonts is commonly associate degree objective one. There’s no foolproof formula for locating the proper font combination.
So take risks. Experiment. Use your intuition. Typically, you’ll simply have a sense that one thing works, even though it technically shouldn’t, per the “rules.” different times, you’ll simply recognize that a font pairing isn’t working; attempt to discover why and learn from it. Take these typography basics as a start line, and if they serve you well, use them — if not, don’t allow them to stifle your creative thinking.